Welcome to
Elevating Quality, Transforming Distribution.
Sarya Holdings LLC is a leading FMCG and food-service distributor, founded by Abdulla Al Kaabi and Sean Lee. We transform brands and connect discerning customers across the UAE, Saudi Arabia and India with exceptional products, with an emphasis on quality, innovation and sustainability.
From sourcing in South Korea to our hub in Dubai, the business reaches all seven Emirates, every region of Saudi Arabia and the major Indian metros. We carry our own brands — Good Seoul, Seoul Dak, Crave Haus, Icy-U — alongside partners including Samyang, Binggrae, Yamamori and Monini, into more than twenty-five retail groups from Carrefour and LuLu to BinDawood and Nature’s Basket.
Our mission is to bring high-quality, delicious food products into every household through excellence in distribution and marketing, making them accessible, affordable and loved by families everywhere. Our vision is to become a household name in the global food industry, recognised for products that bring people together.
Sarya Insight is the order book behind that work for Sarya Distribution India. Purchase orders, goods receipts and distributor stock are read from ecommerce@sarya.in exactly as they arrive, and reconciled in one place.
